Report Summary

Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don’t need to do both at the same time.

Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence

Table of Contents

  1. What you need to know

  2. In the next two years

    • Indulgence will get even more indulgent
    • Graph 1: food and drink typically eaten/drunk after the main course or dish of a meal, 2023
    • Graph 2: attributes looked for in a dessert product, by occasion, 2023
    • Graph 3: select priorities in desserts for specific occasions, 2023
    • Health will be more about balance
    • Graph 4: cracker purchase factors, 2023
    • Graph 5: minus claims, % of savory biscuits/crackers launches, 2019-23
    • Graph 6: minus claims, % of sweet biscuits/cookies launches, 2019-23
    • Biodiverse snacking will be supported
  3. In five years and beyond

  4. Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us