Value and inclusivity will appeal, as will efficacy-focused bodycare that pairs with beauty tools. In the long term, ensure sustainability is a core offering.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

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  1. WHERE WE ARE RIGHT NOW

    • IN THE NEXT TWO YEARS

      • Power up value amid the cost of living crisis
      • Take inclusivity to the next level
      • Diversify routines for more than just moisturisation
    • IN FIVE YEARS AND BEYOND

      • Prepare bodycare for climate change

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