Discover the latest global trends and innovations across the bread, bakery and cakes markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.


Where we are now

To improve health perceptions of bread and bakery products, producers are innovating with a wide range of flavoursome and nutrient-packed ingredients.

In the next two years

Bakery brands will engage with consumers on an emotional level while evolving the conversation on fibre to capitalise on the gut health trend. At the same time, the search continues for solutions to reduce sugar, both covertly and overtly.

In five years and beyond

Bakery brands will grapple with the need to provide very customised experiences for consumers in store or direct to consumer (DTC) in a cost-effective and timely way. At the same time, sustainability goals will see a move from recyclable to edible packaging.

Expert analysis from a specialist in the field

Written by Megan Stanton, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In what promises to be an anxious time ahead, bakery brands can help consumers address wellness needs through sugar reduction, gut health and emotional support.

Megan Stanton
Senior Food & Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA
    • APAC
    • The Americas
  2. in the next two years

    • Bakery can appeal to consumers' emotions
    • Leverage new knowledge of gut health
    • Explore new solutions for sugar reduction
    • [Graph] Global: share of launches with mentions pertaining to aroma* stated on pack, Nov 2015-Oct 2020
    • [Graph] Global: launches with a gut wellness* claim, by category, Jan 2020-Dec 2020
    • [Graph] Global: bread launches with a gut wellness* claim, 2017-20
    • [Graph] Global: average sugars (g per 100g/ml) in bread launches, by region, 2018-20
    • Replacing sugar with fibre
    • Using enzymes to create sugar-free bread
    • Reducing GI with gluten and alpha-cyclodextrin
  3. in five years and beyond

    • Prepare for the DTC challenge
    • Customisation for a budget price
    • From recyclable to edible packaging

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us