Description
Discover the latest global trends and innovations across the bread, bakery and cakes markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.
Where we are now
To improve health perceptions of bread and bakery products, producers are innovating with a wide range of flavoursome and nutrient-packed ingredients.
In the next two years
Bakery brands will engage with consumers on an emotional level while evolving the conversation on fibre to capitalise on the gut health trend. At the same time, the search continues for solutions to reduce sugar, both covertly and overtly.
In five years and beyond
Bakery brands will grapple with the need to provide very customised experiences for consumers in store or direct to consumer (DTC) in a cost-effective and timely way. At the same time, sustainability goals will see a move from recyclable to edible packaging.
Expert analysis from a specialist in the field
Written by Megan Stanton, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In what promises to be an anxious time ahead, bakery brands can help consumers address wellness needs through sugar reduction, gut health and emotional support.
Megan Stanton
Senior Food & Drink Analyst
Table of Contents
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Where we are now
- EMEA
- APAC
- The Americas
-
in the next two years
- Bakery can appeal to consumers' emotions
- Leverage new knowledge of gut health
- Explore new solutions for sugar reduction
- [Graph] Global: share of launches with mentions pertaining to aroma* stated on pack, Nov 2015-Oct 2020
- [Graph] Global: launches with a gut wellness* claim, by category, Jan 2020-Dec 2020
- [Graph] Global: bread launches with a gut wellness* claim, 2017-20
- [Graph] Global: average sugars (g per 100g/ml) in bread launches, by region, 2018-20
- Replacing sugar with fibre
- Using enzymes to create sugar-free bread
- Reducing GI with gluten and alpha-cyclodextrin
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in five years and beyond
- Prepare for the DTC challenge
- Customisation for a budget price
- From recyclable to edible packaging
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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