Global Annual Review: what's now and what's next for the breakfast cereal market.

Honorata Jarocka, Senior Food & Drink Analyst

Table of Contents

  1. the big stories

    • The 'healthy' vs 'indulgent' challenge
    • Going organic is no longer niche
    • One size does not fit all
    • [Graph] Selected European countries: attitudes towards breakfast cereals, October 2018
    • [Graph] Global: breakfast cereal launches featuring vegan claims, as a % of all launches, 2014-18
  2. in the next two years

    • The premiumisation of cereals
    • Gut health is a growing trend
    • BarleyMax as a new shining star ingredient
  3. in five years and beyond

    • Portability will remain a mainstay
    • Personalising the experience
    • Unleash your creativity with cereals
  4. key market data

    • [Graph] Global: breakfast cereals, new product launches, top five countries, 2018
    • [Graph] Global: breakfast cereals, new product launches, top five claims, 2018

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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