Description

Global Annual Review: what’s now and what’s next for the breakfast cereal market.

Honorata Jarocka, Senior Food & Drink Analyst

Take a look at all of our Breakfast Cereal market research.

Table of Contents

  1. the big stories

    • Breakfast indulgence
    • Guilt-free & better-for-you
    • Following the latest diet trends
    • [Graph] Global: breakfast cereal launches with low/no/reduced sugar claims, 2015 vs 2019
    • [Graph] Global: cold and hot cereal launches, average sugars content, 2015 vs 2019
    • [Graph] Global: breakfast cereal launches featuring vegan and protein claims, 2015-19
  2. in the next two years

    • ‘Your Gut Is Your Second Brain’
    • The snackability of cereals
    • An extra dash of excitement
    • [Graph] Global: breakfast cereal launches featuring gut wellness* claims, 2015-19
    • [Graph] Global: breakfast cereals, new product launches, top ‘convenience’ claims, 2015-19
  3. in five years and beyond

    • The sustainability issue: the packaging
    • The sustainability issue: the ingredients
    • The sustainability issue: the production process
    • [Graph] Global: breakfast cereal launches featuring selected environmental claims, 2015-19
  4. key market data

    • [Graph] Global: breakfast cereals, new product launches, top five countries, 2019
    • [Graph] Global: breakfast cereals, new product launches, top five claims, 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us