Discover the latest global trends and innovations across the breakfast cereal market. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the breakfast cereal market over the next five years and beyond.

Current market landscape of the breakfast cereal market 

Cereal brands are upping their game around simplicity and naturalness, paying increased attention to boosting their nutritional content and reducing total sugars. Adding excitement with new flavours and textures is another popular development platform.

Breakfast cereal market trends in the next two years

COVID-19 brought both at-home breakfast and at-home snacking to the fore, offering more room to innovate around the concepts of affordability, permissibility and ‘snackability’. Demand for immunity-boosting nutrients and ingredients in breakfast cereals is also expected to grow, with a stronger push towards a more holistic approach to immune support.

Breakfast cereal market trends in five years and beyond

Looking to provide more reasons to buy and increase competitiveness against other breakfast foods, cereal players will be taking new functional routes, embracing non-traditional base ingredients and intensifying their engagement in sustainable and ethical practices.

Expert analysis from a specialist in the field

Written by Honorata Jarocka, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

To remain relevant for post-COVID-19 consumers, cereal brands need to provide extra benefits beyond ‘good value for money’ and ‘family meal’ appeal.

Honorata Jarocka
Senior Food and Drink Analyst

Table of Contents


    • Europe + MEA
    • North America + Latin America
    • APAC
    • EMEA
    • Americas
    • APAC

    • The at-home breakfast boom
    • When snacking becomes a mindset
    • Get ready for an immunity boost

    • New angles of functional innovation
    • Niche cereal bases gain momentum
    • Ethical and environmental consumerism is back
    • [Graph] Germany: benefits consumers would ideally like from their diet, May 2020
    • [Graph] Global: breakfast cereal launches with cereal ingredients* that saw the biggest increase in use, 2016-20
    • [Graph] Global: breakfast cereal launches with cereal ingredients* that saw the biggest decrease in use, 2016-20

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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