Discover the latest global trends and innovations across the butter, spreads and cream markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond,

Where we are now

Consumer interest in plant-based food and drink is giving a new life to cream and creamers, but doesn’t seem to make as much impact on the global margarine innovation.

In the next two years

The COVID-19 pandemic will continue to shape how we engage with food, resulting in the need for more cooking shortcuts and innovation that delivers on consumer desire for physical and emotional wellbeing.

In five years and beyond

Sustainability considerations will reemerge as important innovation drivers, resulting in new solutions that focus on not only personal but also planetary health.

Expert analysis from a specialist in the field

Written by Dasha Shor, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers’ desire for familiarity and comfort will bode well for butter and cream. Physical and emotional wellness will continue to be important innovation drivers.

Dasha Shor
Food & Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA: naturalness and convenience
    • APAC: nutritional benefits have special appeal
    • Americas: back-to-basics innovation
  2. in the next two years

    • Shortcuts for the new working world
    • Appealing to health in high-fat arena
    • Mental wellness through comfort and indulgence
    • [Graph] Select countries: impact of COVID-19/coronavirus outbreak on food and drink habits, % of consumers eating indulgent foods (eg sweets, high in sugar/fat), July 2020
  3. in five years and beyond

    • Next-level functionality
    • Offer full transparency
    • Hyper-realistic dairy fats without animals

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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