The Future of Butter and Margarine 2023 is a global market report that covers the latest innovations and consumer trends across the global butter market in 2023. Our global future of butter and margarine market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and Americas over the next five years and beyond.

Global Butter Market Landscape

Butter Trends

Innovation in the global butter market grew 7% over the year to March 2023, and accounts for 74% of product launches in the butter and margarine category.

Margarine trends

Mintel records that the number of new margarine products decreased by 2% over the year to March 2023. Meanwhile, cooking oils are increasingly featuring serving suggestions on-pack to inspire consumers on usage occasions.

Global Butter & Margarine Market Trends in the Next Two Years

Butter trends

The viral butter board trend demonstrates that consumers find excitement in butter. Mintel outlines how brands can meet consumers’ need for uncompromising pleasure by using butter as a culinary canvas for a variety of textures and flavors, both sweet and savory.

  • 46% of Indian consumers agree that adding butter to dishes make it more tasty.

Margarine trends

During inflationary times, margarine brands can help home cooks adapt and improvise with energy-efficient cooking and baking methods.

  • 27% of UK home cooks would limit their oven or hob cooking time to save money.

Global Butter Market in Five Years and Beyond

Start-ups are reimagining fat technologies to develop more sustainable and nutritious alternatives to common animal fat and palm oil, while being able to stay stable at high temperatures.

  • 52% of German consumers would pay more for butter or margarine made in an sustainable way.

To discover more about The Future of Butter and Margarine Market Report 2023, read A Year of Innovation in Butter, Oils and Breads Market Report 2023, or take a look at our extensive Global Butter Market Research.

Expert Analysis from a Food Specialist

This report, written by Caroline Roux, a leading analyst, delivers in-depth commentary and analysis to highlight current global butter market trends and add expert context to the numbers.

Brands have the opportunity to cash in on butter becoming worthy of social media buzz.

Caroline Roux - Global Analyst

Caroline Roux
Global Food & Drink Analyst

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  1. Where we are now

    • Graph 1: new butter, per select top claims, 2020-23
    • Graph 2: margarines and other blends, per select top claims, 2020-23

  2. in the next two years

    • Butter as a treat
    • Finding nutritional relevance
    • Graph 3: select factors when shopping for food, 2023
    • Inflation-proof cooking

  3. in five years and beyond

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