Providing the most comprehensive and up-to-date information and analysis of the Future Of Carbonated Soft Drinks: 2021 market, including the behaviours, preferences and habits of the consumer.

The pandemic-enforced reduction in out-of-home consumption has been challenging for carbonated soft drinks (CSDs). Global CSD launches have stalled in 2020 and brands are still experimenting to find the right balance between health and indulgence. In the next two years CSDs must take advantage of a shift in beverage consumption habits away from alcohol as more consumers decide to stay at home to unwind, relax or celebrate.

Brands should continue to reassure over sugar content and use functionalities that fit well with CSDs’ fun factor. In five years and beyond CSDs should target multisensory (co-branded) formulations to enhance stress-relief activities at home. Customisation and the direct to consumer (DTC) channel will put consumers in control. CSD brands will also need to show their commitment to sustainability, beyond packaging, with climate-friendly and upcycled ingredients.

Read on to discover more details or take a look at all of our Carbonated Soft Drinks market research.

Covered in this report

Brands: Mountain Dew, Maqui, Livity, Monk Food, Botonique, High Noon, Olipop, Nexba, Gasseri, Sodastream.

Expert analysis from a specialist in the field

Written by Ophélie Buchet, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

CSDs will continue to see challenges ahead. However, in-home consumption and demands for more tailored functionalities and flavours boast strong opportunities.
Ophélie Buchet
Global Food & Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA: naturalness and functionality
    • APAC: better for you and no nasties
    • Americas: flavours and added benefits are key
  2. IN THE next two years

    • Elevate the in-home experience
    • Sugar concerns will take on new meaning
    • Functionalities that fit with CSDs’ fun factor
    • [Graph] UK: perceptions of selected types of sugars and sweeteners, June 2019
    • [Graph] Global: CSD launches with a low/reduced, sugar-free or no added sugar claim, by flavouring ingredient, 2016-20
    • [Graph] US: reasons for increase in digestive health concerns as a result of COVID-19, Aug 2020
  3. IN five years AND BEYOND

    • Enhance multisensory experiences
    • Customisation will put CSD consumers in control
    • Show commitment to sustainability beyond packaging

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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