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- The Future of Carbonated Soft Drinks: 2024
Carbonated soft drinks will focus on more usage occasions and capitalise on the need for hydration. Brands will use influencers to stay relevant in a social world.
Tan Heng Hong, Senior Food & Drink Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Expand consumption occasions
- Meal time is the gateway to exploring global carbonated soft drink options
- Leverage consumer interest in global cuisines
- Infegy Atlas – coverage and full list of search terms used
- Fizzy drinks can capitalise on the spicy food trend
- Late-night drinks accompany late-night snacks
- At-home socialising will drive sophisticated sodas
- Level up socialising with a conversation-starter drink
- Soda drinks will take on a hydration role
- Rising temperatures have fuelled the need for hydration
- Mintel Leap: persona for hydrating carbonated soft drinks
- Younger carbonated soft drink consumers will drive demand for hydrating sodas
- Carbonated soft drinks with a hydration twist are blurring lines to win new users
- Everyday hydration needs a low sodium approach
- Stay relevant via influencers in a social world
- Embrace the use of influencers as a social strategy
- ‘Influence’ consumer perception one fan at a time
- Influencers can lead their fans to embrace new beverage concepts and ingredients
- The future of fan engagement is through co-creations and co-marketing
- Cater to the needs of the true superfan
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Catering to the future Gen Alpha generation
- Sodas will enter an era of greater personalisation
- Growing focus on inclusivity
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KEY TAKEAWAYS
- Key takeaways
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