The Future of Carbonated Soft Drinks 2023
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$2,995 (Excl.Tax)
The Future of Carbonated Soft Drinks 2023 is a global market report that covers the latest innovations and consumer trends across the global carbonated soft drinks industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Sugar-free and functional claims are driving launches in the carbonated soft drinks market, which highlights an ongoing ‘better-for-you’ transformation of the category. The continuing sustainability push is facing a challenge in some markets. For example, 72% of Indian consumers agree that food packaging made from recycled material is harmful to health.
Artificial sweeteners will face further scrutiny, now that the WHO has declared aspartame a possible carcinogen. Brands can stand out for being aspartame-free, but brands that decide to retain this ingredient will need a convincing narrative to address this consumer scrutiny.Â
The growing number of sober-curious consumers will present an opportunity for the industry. Positioning carbonated soft drinks as sophisticated is a way to make them desirable in situations where alcohol would normally be the expected drink of choice.
More local challengers will begin to take on the big brands. Homegrown carbonated soft drink brands can leverage national pride, nostalgia, and sustainability-driven buying-local trends to challenge the dominance of leading multinational players.
To discover more about the carbonated soft drinks market, take a look at our extensive Drinks Market Research.
This report, written by Tan Heng Hone, a leading analyst in the drinks sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.
Expect more consumer scrutiny on artificial sweeteners. Sobriety is a boon for the category, and gut-friendly soda will need a stronger foundation to grow.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.