Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Cheese market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Changing attitudes can drive cheese consumption
  • Focus on needs and occasions
  • In APAC, cheese growth is driven by innovation

The big stories

With growth in flexitarianism, cheese can flourish as an alternative, tasty protein source. However, publicity around veganism impacts on dairy. To maintain relevance products can demonstrate suitability for contemporary usage occasions. In APAC, dynamic growth is driven by tailored innovation


In the next two years

Brands need to reassure consumers that they are striving to mitigate the environmental impact of dairy production. It will be important for cheese to show its health credentials without undermining the power of taste. Despite current uncertainty over taste and health, consumers are open to non-dairy choices.


In five years and beyond

An active approach to environmental issues is essential – consumers will reward with their loyalty. As consumers become more aware of the link between food and physical and mental wellbeing, cheese can offer nutritional and emotional benefits. Lab-produced cheese is on the horizon; transparency is essential to build trust.

Expert analysis from a specialist in the field

Written by David Faulkner, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Recent years have seen a growth in flexitarianism, with consumers looking to reduce their meat intake. Cheese has the opportunity to flourish as an alternative, tasty protein source. However, veganism has hit the mainstream in 2019 in many countries. Although few consumers claim to be vegan, the debate has posed questions for all animal-derived foods.

David Faulkner
Associate Director – Mintel Food & Drink


Table of Contents


    • Changing attitudes can drive cheese consumption
    • Focus on needs and occasions
    • In APAC, cheese growth is driven by innovation
    • [Graph] Selected European countries: % of consumers agreeing “I eat cheese as an alternative to meat”, 2019
    • [Graph] Selected European countries: behaviours related to cheese, 2019
    • [Graph] Global: % of cheese launches by region with vegetarian claims, 2016-19
    • [Graph] US: “How have you eaten or used natural cheese in the past three months? Please select all that apply”, 2019
    • [Graph] Global: % of cheese launches mentioning snack/snacking on pack, 2016 vs 2019
    • [Graph] Global: cheese innovation by region by sub-category, 2016-19

    • Focus on sustainability
    • Health is important, but don’t neglect taste
    • Plant-based alternatives are small but ascendant
    • [Graph] Global: select ethical and environmental claims on cheese product launches, 2017-19
    • [Graph] Selected European countries: attitudes to cheese packaging, 2019
    • [Graph] Global: top five health-related claims on cheese launches, 2018-19
    • [Graph] US: “Which of the following cheeses have you eaten in the past three months?”, August 2019
    • [Graph] Select European countries: agreement with the statement “vegan cheese is healthier than non-vegan cheese”, 2019

    • Active approach to environmental issues essential
    • All food and drink will be ‘functional’
    • Lab-produced cheeses are on the near horizon

    • [Graph] Cheese: top five and bottom five countries for market growth, % CAGR (value growth) over the last five years
    • [Graph] Global: cheese, new product launches, by sub-category, 2016-19
    • [Graph] Global: cheese, new product launches, top five countries, 2016-19
    • [Graph] Global cheese: top ten natural/ethical/environmental claims by year, 2016-19

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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