Chocolate's future lies in elevating indulgence, crafting guilt-free options with less sugar, and embracing cocoa-free, longevity-themed and artistic innovation.

Honorata Jarocka, Associate Director

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel's perspective
    • The next level of indulgence
    • The 'more is more' trend
    • 'Chunky', 'loaded' and 'duo' chocolate bar concepts can be explored more often to offer 'the ultimate treat'
    • Angel hair chocolate is the new Dubai chocolate
    • The power of blurring category lines
    • Blurring category lines through flavour for amplified indulgence
    • Indulgent wellness: a crossover between chocolate and supplements
    • Transforming the chocolate eating experience
    • Less sugar makes chocolate more guilt-free
    • Addressing consumers' desire to reduce their sugar intake is an opportunity for chocolate brands
    • Sugar reduction matters for chocolate confectionery consumers
    • Efforts to reduce sugar should prioritise simplicity and naturalness
    • Technology unlocks new pathways for sugar reduction
  3. IN FIVE YEARS AND BEYOND

    • Mintel's perspective
    • Is the future of chocolate cocoa-free?
    • The rise of 'alt-cocoa'/'alt-choc' is a development area to watch
    • Cell-based cocoa can transform the industry
    • Leverage the link between dark chocolate and longevity to better engage older adults
    • Boosting cognitive function in older adults for greater life satisfaction
    • The art of chocolate making intertwines with the art of chocolate eating
    • Collaborating with chocolate artists can give brands an artistic flair
  4. KEY TAKEAWAYS

    • Key takeaways

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