A review of the major Food and Drink stories from Christmas 2020 and a look at the drivers and opportunities for Christmas 2021.

David Faulkner, Associate Director – Mintel Food & Drink

Table of Contents


    • Graph 1: value of retail sales – selected categories, year-on-year % change per month, 2020 vs 2019
    • Graph 2: internet retail sales as a percentage of total retail sales, Jan 2019-Mar 2021
  2. 2020 GLOBAL CHRISTMAS FOOD and DRINK review – seasonal launch activity

    • Graph 3: top 10 markets for Christmas/winter seasonal NPD, Nov 2020-Jan 2021*
    • Graph 4: top 10 markets for Christmas/winter seasonal NPD, branded vs private label split, Nov 2020-Jan 2021*
    • Graph 5: top 12 sub-categories for Christmas/winter seasonal NPD, Nov 2020-Jan 2021*
    • Graph 6: top 12 sub-categories for Christmas/winter seasonal NPD – split by brand/private label, Nov 2020-Jan 2021*
    • Graph 7: Christmas 2020, % of those purchasing Christmas gifts who gave Food and Drink, January 2021
    • Graph 8: attitudes and behaviours towards self-gifting, November 2019
  3. THe opportunity for christmas 2021

    • Graph 9: "I am willing to pay more for premium quality food", March 2021*
    • Graph 10: "Eating and drinking is the main way I connect with friends and family", March 2021*
    • Graph 11: "I have tried a new food or drink product I discovered on social media", March 2021*

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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