Providing the most comprehensive and up-to-date information and analysis of the Future of Coffee market, including the behaviours, preferences and habits of the consumer.

Packaged coffee has had an incredibly strong year as consumers drank much more coffee in-home, instead of in coffee shops. Big brands have benefited from the consumer desire for trusted brands over the “new and exciting”. The explosive growth of iced coffee has been checked by the decline of on-thego drinking occasions.

Post-pandemic, brands will need to provide value-for-money or a premium difference rather than get ‘stuck in the middle’. Healthier coffee will grow, especially if brands can navigate the path of ‘permissibly indulgent’. But brands will be held to higher sustainable standards amidst a rising tide of eco-anxiety.

Online coffee sales will rise significantly, with coffee brands selling direct to consumers and offering more personalisation, choice and convenience. eCommerce will allow coffee brands to extend into personalised nutrition, and lab-grown coffee will become normalised.

Read on to discover more details or take a look at all of our Drinks market research.

Covered in this report

Brands: Starbucks, Nescafe, Cometeer, Bialetti, Folgers, CBD (coffee), Headspace, Secre Coffee, Chameleon, Löfbergs, Nespresso, Trade Coffee, Smart Choices.

Expert analysis from a specialist in the field

Written by Jonny Forsyth, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Coffee is a thriving industry, but to maintain growth companies will need to lean into the key emerging trends for health, sustainability and ecommerce.

Jonny Forsyth
Associate Director – Mintel Food & Drink

Table of Contents

  1. where are we now

    • EMEA: ethical and smooth
    • APAC: flavours and textures
    • Americas: premiumisation and functionality
  2. in the next two years

    • Avoid getting stuck in the middle
    • Pursue path of permissible indulgence
    • Get serious about sustainability
    • [Graph] Global: coffee* launches, by format, 2018-20
    • [Graph] North America, Europe and Australasia: coffee launches, by format, 2016-20
    • [Graph] Asia, Latin America, Middle-East & Africa: coffee launches, by format, 2016-20
    • [Graph] Global: new coffee launches, by key macro-trends, 2010-20
    • [Graph] Global: new coffee pods/capsules/bag, by sustainable packaging claims, 2016-20

    • Big brands must colonise digital coffee space
    • Customisation will put coffee drinkers in control
    • Lab-grown will be a fast growing coffee segment

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us