Global annual review: what’s now and what’s next for the color cosmetics market.

Lauren Goodsitt, Senior Global Beauty & Personal Care Analyst

Table of Contents

  1. immediate future: next two years

    • Find the path to non-traditional brand development
    • Use activism to bring consumers together
    • Rapidly shift to “indie thinking”
    • Respect safety and diversity to avoid backlash
    • Let consumers fuel product creation
    • Outpace clean legal regulation
    • Change “waste” to a luxury resource
    • Use heritage to demonstrate reliability
    • Lean on luxe logos
  2. Planning ahead: next five years

    • Added context and live examples sell
    • Look to Asia for inspiration
    • Move beyond gender-neutral offerings
    • [Graph] Global: men’s color cosmetics, by region, Jan 2015-Jan 2020
    • [Graph] Global: beauty price positioning, men’s color cosmetics, Jan 2015-Jan 2020
    • Understand the intricacies of subcultures
    • Maximize social media engagement
    • Create products that mimic aesthetic demands
  3. Four winning strategies for the future

  4. market overview: key data and interpretation

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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