The UK Future of Color Cosmetics report identifies consumer attitudes towards innovations, color cosmetics market growth, and the impact of COVID-19 on the Color Cosmetics market in the UK. The Future of Color Cosmetics Market report covers the market size, market forecast, market segmentation and industry trends for the Future of Color Cosmetics Market in the UK. 

Current Market Landscape

The COVID-19 crisis hit the UK color cosmetics industry hard as consumers focused on their health over their appearance, forcing brands to renovate existing strategies to survive. Through further hybridizing with skincare and calling out claims linked to indoor lifestyles, brands can pivot their makeup offerings to respond to shifting consumer lifestyles and attitudes.

  • 42% of global BPC launches were color cosmetics in 2020, down from 46% in 2019.
  • 17% of new makeup launches featured vegan claims in 2020 (from 13% in 2019) the strongest growing tip ten claim for the category.
  • 29% of new color cosmetics launches in 2020 were lip color products (compared to 30% in 2019)

We expect uplifted sales for color cosmetics brands that adopt a more minimalistic approach to beauty, resonating with consumers’ new lifestyles and motivating purchase. Strategies that cater for online lifestyles, such as NPD in shades to be elevated on-screen and adapting to the new influencer landscape, will spark an upturn in sales and engagement.

Future Market Trends in Color Cosmetics

Consumer lifestyles have recentred on the home, creating profound behavior shifts. Care and wellness have overtaken appearance and a more pared-down approach to makeup will endure. We have identified hybridization and wellbeing as being key areas of focus for makeup brands looking to cater for this accelerating minimalist approach.

As consumers increase their digital presence, colors that translate well online have become of paramount importance. Online identities are mainstreaming, and new advanced forms of cyber avatars are emerging. Brands can cater to this audience by dematerializing makeup looks and developing colors that are elevated when worn on-screen.

Read on to discover more details or take a look at all of our Beauty, Personal Goods and Toiletries market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.

Covered in this report

Brands: Saie, MERIT, Shiseido, Kao, Glow Recipe, Tracie Giles, Sugarin Studio, Typology, Bybi, La Bouche Rouge, Auroboros, ChromaYoga, IKEA, Amore Pacific, LiveScale.

Expert analysis from a specialist in the field

This report, written by Lucy Cornford, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Expect brands to pivot their focus to online lifestyles and disrupt the makeup paradigm by further hybridizing products and transcending existing territories.
Lucy Cornford
BPC Content Manager – EMEA

Table of Contents

  1. where we are right now

    • EMEA: NPD responds to COVID-19/eco challenges
    • APAC: emergence of creative, eco and clean NPD
    • Americas: NPD aims to stem reduced engagement

    • ‘Skinimalism’ will drive brand renovation and NPD
    • Digital-friendly colours will lead innovation
    • The influencer landscape will gain more autonomy

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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