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- The Future of Color Cosmetics – Summary: 2025
A summary of the key themes and innovations that will impact the color cosmetics category over the next five years.
Clare Hennigan, Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
- Overview of key themes in category reports
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IN THE NEXT TWO YEARS
- Thrive amid a turbulent landscape with unmatched performance and elevated packaging
- Premium brands must deliver incomparable product excellence to drive purchases
- Improve performance with encapsulation technology
- Long-lasting wear evolves to long-lasting results
- “Skinification” evolves: eyes and nails embrace the trend, while base cosmetics demand validation
- Target innovation to address age-related concerns
- Underscore craftsmanship and the use of quality materials
- Innovative packaging solutions to boost value perceptions
- Regional perspective: lean into the intangible aspects of value by connecting products to cultures
- Build emotional connections through sensory-driven beauty
- During hard times, consumers embrace “comfort capital”
- Harness the power of the past to build a profitable future
- Leverage emotional storytelling for cultural cachet
- Evoke playfulness with hyper-realistic packaging
- Enrich the makeup experience with emotion-inducing imagery and by highlighting sensation
- Boost retail traffic by positioning makeup as a collectible…
- …and with immersive, share-worthy experiences
- Empower consumers to break from aesthetic homogeneity with artist-inspired formats
- The desire for new application formats is driving the growth of powder alternatives in eye cosmetics
- Graph 1: % growth of eyeshadow launches, by select formats and textures, 2020-24
- Mitigate uncertainty by using familiar language from adjacent categories
- Regional perspective: a look where “Sense of the Intense” is observed by Mintel’s Trend Team
- Future-proof cosmetics with responsible innovation
- Don’t be fooled by headlines – beauty consumers expect brands to support DEI initiatives
- In the “attention economy” era, thrive by tapping into unmet needs
- Ethical consumption is on the rise…
- …as companies around the globe brace for a crackdown
- A truly sustainable future will require a multifaceted approach – explore the possibilities from Mintel experts
- Innovate packaging solutions that reduce waste without compromising aesthetics
- Now is the time to invest in upcycled ingredients
- Explore plant-based alternatives
- Help consumers prepare and protect from the impact of climate change
- In nail care, explore water-based formulas and sensitive-skin claims
- Regional perspective: consumers in LATAM and MENA will be early adopters of climate-proof beauty
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IN FIVE YEARS AND BEYOND
- Key factors impacting the space over the next five years
- A blue sky “day in the life” scenario
- Dive deeper into “a day in the life” of each persona
- Gen Alpha teen Lydia receives custom, high-tech nail services in 2030
- Salons and spas serve as community centers
- Leon’s passion for inclusivity, sustainability and hybrid product experiences reflects Gen Alpha’s vision for beauty
- Ana visits a beauty retailer to revamp her lip routine
- The types of products Ana might use
- Professional makeup artist Willa gets ready for a day of work using climate-adaptive products and plant-based pigments
- Willa saves space and reduces waste with 3D printing and water-activated formulas
- Evelyn’s makeup routine is about preservation and pleasure
- Convenience, customization and long-term results define Evelyn’s routine
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KEY TAKEAWAYS
- Key takeaways
About the report
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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