The Future of Color Cosmetics 2023

The Future of Color Cosmetics 2023 is a global market report that covers the latest innovations and consumer trends across the global color cosmetic market in 2023. Our global future of color cosmetics market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Color Cosmetic Market Landscape

Rising inflation is driving value-seeking behaviours across the color cosmetic industry. Brands are exploring incentives like bundling and loyalty programs as ways to help consumers navigate financial strain.

As anticipated in Mintel’s The Future of Color Cosmetics 2021, pushback against unrealistic beauty standards has lead brands in the global color cosmetics market to adopt skin-positive language to promote self-expression, rather than perfection.

Looking at the makeup products that have gone viral over the past year in the color cosmetic industry, it’s clear that consumers like sharing products online with unique, sensorial textures.

• 28% of Thai makeup users enjoy experimenting with products that have unique textures.
• 56% of Canadian color cosmetic users choose BPC products because “they make me feel good about myself”.

Global Color Cosmetic Market Trends in the Next Two Years

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise of skincare-adjacent claims and a push for evidence of efficacy in the global color cosmetic market.

The future of color cosmetics will be influenced by brands that remove barriers to participation by updating products to reflect the needs of diversifying and ageing audiences.

The post-pandemic loneliness epidemic drove the need for community, which will intensify in the coming years. Value-led beauty brands that are well poised to facilitate connections that spark engagement -online and in person- will maintain consumer engagement.

• 11% of German female makeup buyers would be interested in microbiome-friendly claims.

Future of Color Cosmetics in Five Years and Beyond

Technological advancements will change the future of color cosmetics.  The metaverse will enable playful experimentation and further merge content and commerce across the color cosmetic industry. Brands will leverage smart devices to engage in community building with consumers to co-develop new products, discuss innovations and drive product customization.

An increase in sustainability demands and a rise in skin conditions will see a shift in the types of claims consumers seek across the global color cosmetics market.

• 56% of Nigerian make up consumers enjoy connecting with other members of a brand community on a digital platform.

To discover more about The Future of Color Cosmetics Market Report 2023, read A Year of Innovation in Color Cosmetics 2023 Market Report, or take a look at our extensive Global Colour Cosmetics Market Research.

Expert Analysis from a BPC Specialist

This report, written by Clare Hennigan, a leading analyst, delivers in-depth commentary and analysis to highlight current global color cosmetics market trends and add expert context to the numbers.

Lifestyle changes are demanding more efficient and enjoyable routines, driving the growth of new claims and changing the way consumers engage with cosmetic brands.

Clare Hennigan
Senior Beauty Analyst