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- The Future of Cooking and Pasta Sauces 2024
Sauce brands will respond to consumer demands for greater transparency, value and excitement.
Ayisha Koyenikan, Director – Mintel Food & Drink
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What you need to know
- Where we are now
- In the next two years
- In five years and beyond
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in the next two years
- Mintel's perspective
- Build trust amidst ultra-processed food concerns
- Processing will increasingly factor into consumers' purchase decisions
- Graph 1: consumer agreement with the statement "I have noticed news/social media stories about ultra-processed foods recently", 2024
- Premade sauces must overcome 'processed' stigma to compete with homemade options
- Greater transparency and simple formulations will drive trust in processed and ultra-processed foods
- Highlight the value of beneficial processes
- Desire for natural, less-processed ingredients will reinforce demand for upcycled ingredients
- Demand for single-serve options will grow
- Single-serve sauce innovation is growing in line with the increase in one-person households
- Graph 2: launches of cooking and pasta sauces where the words 'serves one' with word variants appear on pack, by year of launch, 2022-24
- Sauce users currently seek single-serve options
- Solo consumers seek speedy, straightforward, single-dish solutions
- Graph 3: select consumer behaviours towards purchasing sauces and seasoning products, by living situation – solo, 2022-23
- Smaller pack sizes will encourage flavour and variety exploration
- Target busy parents with kid-friendly, single-serve sauces for speedy solo meals
- Innovative frozen and ambient sauce solutions offer portion control for singles and small households
- Co-brand to create a buzz with younger consumers
- Brands must think beyond the sauce aisle to target younger consumers
- Graph 4: selected behaviours related to cooking and pasta sauces, by generation, 2023
- Co-branding should be a growing trend across all regions
- Graph 5: % split of cooking and pasta sauce innovation with a co-branded claim, by region, 2019-24
- Co-branding will encourage flavour exploration
- Give heritage brands new relevance to younger consumers via collaboration
- Collaborate with film makers and streaming services to drive emotional engagement
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in five years and beyond
- Mintel's perspective
- Sauces will become more 'sensitive' and gentle
- Parents will welcome breakfast and brunch options
- AI will disrupt flavour trend trajectory
- The rise of AI recipe generators and meal planners will pique consumer interest in novel flavours
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Key takeaways
About the report
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