Discover the latest global trends and innovations across the dairy and non-dairy drinks markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

Dairy drink launches have stalled in 2020 but non-dairy drinks innovation has been buoyant. Innovation for both is focusing on reassuring consumers about their environmental footprint as well as health profile (low-fat claims).

In the next two years

Dairy and non-dairy drinks should focus on reinventing old staples, linking gut health to immunity support and communicating on their impact on farmers’ communities.

In five years and beyond

The future will push dairy and non-dairy drink brands to make their commitment to more sustainable ways of farming (regenerative) measurable. Technology will provide tools to reassure on safety and affordable nutrition. Brands should seek to tap into the growing need for mental and eye health claims.

Expert analysis from a specialist in the field

Written by Ophélie Buchet, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

During an economic downturn, dairy and non-dairy drinks should reinvent formats to promote versatility and value. Functionality and sustainability will be other areas of focus.

Ophélie Buchet
Global Food & Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA: functionality and indulgence
    • APAC: reassure over safety and organic growth
    • Americas: usage of cartons and preventative health
    • EMEA: ethics and nutrition
    • APAC: diversify occasions, proteins and flavours
    • Americas: animal-free products and new ingredients
  2. in the next two years

    • Reinventing old staples
    • Gut health and immunity
    • Make farmers your greatest asset
  3. in five years and beyond

    • Seize the opportunities from regenerative farming
    • Technology for safety and affordable nutrition
    • Functionality for the future: eye/mental health

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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