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- The Future of Dish Care: 2025
Priorities such as convenience and hygiene remain, while a focus on skin health, sustainability and technology will propel the category forward.
Rebecca Watters, Associate Director, Household & Health
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Enhance the value proposition with skin safety and health claims
- Current dishwashing behaviors leave hand skin exposed
- Add a luxury spin with a facial skincare lens
- Design dish care that does more good than harm for hand health
- Extend skin-longevity trends into dish care
- Collaborate to strengthen hand care narratives
- A new take on localism reveals target audiences
- Prepare for the medicalization of hand dish soap
- Leverage dermatologist expertise in dish soap
- Drive sustainability forward via green chemistry
- The appetite for 'green' alternatives is evident
- New green directives will have ramifications for dish care
- Showcase how probiotic ingredients fit into existing interests
- Pair green chemistry with familiar claims and ingredients
- Build trust and connection via transparency and authenticity
- AI is the secret ingredient for sustainable innovation
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FIVE YEARS AND BEYOND
- Integrate personalization for heightened enjoyment and performance
- The desire for a custom experience
- Reformulate to align with evolving diets
- Personalized formulas will strengthen value among target audiences
- AI will shape the future of personalization
- Adapt to align with smart appliance innovation
- Smart appliance ownership will continue to rise
- Keep pace with the next generation of dishwashers
- Respond to the demand for automation and dishware protection
- Forge partnerships with innovative appliance brands for a competitive advantage
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KEY TAKEAWAYS
- Key takeaways
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