The Future of Fabric and Dish Care 2023 is a market report that covers the latest innovations and expected consumer trends across the global fabric care industry and dish care industry. Our report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Fabric and Dish Care Market – Current market landscape

After starting as a measure to tackle the rising cost of living, the popularity of eco cycles has gained momentum. The relationship between sustainability and economics means cold-water washing and shorter cycles are expected to become long-term habits. Convenience is considered an important purchase driver, and efficiency is at the heart of new product development.

  • 35% of Thai consumers consider efficiency to be an important purchase driver.

Global Fabric and Dish Care Market – Trends in the next two years

Mintel’s Global Outlook on Sustainability shows how countries experiencing extreme weather conditions is leading to a significant increase in consumer worry about water shortages. It will be increasingly important for brands to take note of how much water is consumed when washing utensils and garments and focus on product innovation that reduces water consumption.

  • 41% of Indonesians would like to see labelling that quantifies environmental impact.

Global Fabric and Dish Care – Trends in the next five years

Consumers are living in a connected world and experiencing technological advancements almost every day. Brands will need to be prepared to meet the expectations that emerge as a result of high-end and advanced appliances designed to make things easier and more efficient. Collaboration with household appliance brands will prove successful.

Purchase our full report to learn more about the trends that will shape the future of the fabric and dish care industries, along with our experts’ recommendations for future innovation.

Expert Analysis from a Household Specialist

This report, written by Arpita Sharma, a leading analyst in the household sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.

Water concerns are growing rapidly, impacting water-intensive categories heavily. Aligning with health goals and local movements are opportunities.

Arpita Sharma
Global Household Analyst

Table of Contents



    • Promote water-conscious behaviours through product innovation
    • Graph 1: water shortage as one of top three environmental concerns, 2021-23
    • Anxieties around physical and mental health call for action
    • Use localism to resonate with the environmentally and socially conscious
    • Graph 2: attitudes towards dishwashing products, 2023

    • Appliance evolution creates new opportunities for fabric and dish care brands
    • Graph 3: factors usually prioritised when choosing between different major domestic appliance brands, 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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