The Future of Facial Skincare 2023 is a global market report that covers the latest innovations and consumer trends across the global facial skincare industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Facial Skincare – Current market landscape

Consumers across the globe are looking for efficacy from their skincare routines. So brands must provide transparency and build a sense of trust with the consumer by highlighting clinical studies and providing proof of claims. There is also a growing consumer demand for products to meet unique needs of all ages.

  • 42% of US clean beauty shoppers say efficacy backed by clinical studies builds trust.
  • In the UK, 45% of 42-57 year old female facial skincare users have shown interest in products intended for use at a specific life stage.

Global Facial Skincare – Trends in the next two years

As consumers continue to navigate a rapidly changing economy, value will be at the forefront of shoppers’ minds. By focusing on products with multifunctional claims, or the efficacy and convenience of their products, brands can add value to their products, beyond price.

To further tap into the value trend, skincare with consistent, long-lasting results, such as beauty services and at-home treatments, should be positioned as a smart investment for shoppers who want to minimize the time and effort dedicated to skincare, but not the results.

Global Facial Skincare – Trends in the next five years and beyond

Brands should look to harness the feel-good science of skincare to engage consumers, by extending the benefits of a skincare routine to maximize pleasure, relaxation and wellness benefits. The benefits of healthy skin go deeper than surface level, and brands should highlight this by positioning facial skincare at the intersection of physical and mental health, wellness, and self-care movements.

  • 40% of Indian adults say skin health is more important than appearance.

To discover more about the global facial skincare industry, take a look at our Year of Innovation in Facial Skincare Market Report, or explore our extensive skincare market research.

Expert Analysis from a Beauty Specialist

This report, written by Anna Keller, a leading analyst in the beauty sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.

Shoppers need proven value, convenience and efficacy from their routines. Drive the industry forward with novel solutions inspired by biotech and psychodermatology.

Anna Keller
Global Senior Beauty Analyst

Table of Contents

  1. what you need to know

  2. in the next two years

    • Tap into discretionary spending with value
    • Leverage passive beauty to capture dedicated customers
    • Graph 1: consumer intent toward professional services in the next year, by market, 2023
    • Capitalize on the benefits of proven ingredients
  3. in the next five years

    • Harness the feel-good science of skincare to engage consumers
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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