Description

Expect brands to expand ecommerce strategies while addressing wellness and safety concerns with new fragrance offerings.

Lauren Goodsitt, Associate Director – Beauty & Personal Care

Table of Contents

  1. Where we are right now

    • in the next two years

      • Start a new chapter with scent
      • Graph 1: fragrances featuring emotive* words in product descriptions, 2017-21
      • Be scent-sitive, create inclusive fragrances
      • Reinvent fragrance sampling from behind the screen
    • in five years and beyond

      • Leverage live selling to bolster fragrance sales

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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