Discover the latest global trends and innovations across the fruit and vegetables markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond

Where we are now

The COVID-19 pandemic has prompted consumers to prioritize healthy eating, convenient cooking methods and sustainable packaging. Fruit and veg brands are continuing to innovate with products that meet consumers’ desire for health, planetary safety and ease of preparation.

In the next two years

Fruit and veg brands will show consumers that processed produce can answer their desire for healthy convenience foods and help them understand exactly why they need produce in the first place. Sustainability will evolve to include caring for the people growing the food as well as the planet.

In five years and beyond

Fruit and veg brands will partner with and support research that minimizes the environmental impact of growing produce. At the same time, new technologies will expand what local, sustainable produce means, and this will open new opportunities for canned and frozen to embrace vertical farming.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

New messaging and evolving technologies will be key to maintaining packaged fruit and vegetables’ long-term momentum.

Melanie Zanoza Bartelme
Global Food & Drink Analyst

Table of Contents

  1. where we are now

    • EMEA
    • APAC
    • Americas

    • Canned and frozen will shake their stigma
    • Brands will empower consumers to eat healthfully
    • Consumers will demand more in ethical sourcing
    • [Graph] Global: % of food and drink launches with “ethical-human” claims, Feb 2016-Jan 2021
    • [Graph] Global: ethical claims in fruit and vegetable launches, Feb 2016-Jan 2021

    • Technology modernizes farming
    • Greenhouse growing becomes the norm
    • Canned and frozen have new opportunities

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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