Fruit and vegetables face many familiar issues from the past, but technological advances hold promise for the future.

Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink

Table of Contents

  1. Where we are now

    • Graph 1: vegetable product launches, by select natural and ethical claims, 2019-21

    • The moment of reckoning for canned produce will arrive
    • Fruit and veg brands will finally compel consumers to get their 5 a day
    • Graph 2: Top factors when shopping for food, “contributes to your fruit/veg intake”, 2021*
    • Fruit and veg types will evolve

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us