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- The Future of Fruit and Vegetables: 2025
Consumption patterns and supply chain disruptions will impact the produce industry over the next two years. Agricultural technology will be used to address both.
Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Current health trends create a pivotal moment for consumption
- Produce consumption is at a make-or-break point
- A "back to basics" approach to health is a boon for produce
- Make it easier to include fruit and vegetables
- The produce supply chain will remain disrupted
- Supply chain variability is not new, but it's gaining more attention
- Consumers are worried about how they will get produce
- Communication and empathy will be key
- Local may become a necessary part of the conversation
- Sumo Citrus celebrates its short growing season
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Agricultural technology will become a necessity
- Retailers, brands and organizations are investing in agricultural transformations
- The best technology will complement human knowledge
- Consumers will accept new technologies if they can see how they benefit them
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KEY TAKEAWAYS
- Key takeaways
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