The Future of Fruit and Vegetables 2023 is a global market report that covers the latest innovations and consumer trends across the global fruit and vegetable market in 2023. Our global, future-looking market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Fruit Market Outlook

Private labels are expanding their economy ranges in the fruit and vegetable industry as consumers feel the effects of rising inflation. However, Mintel identifies that consumers remain far from their recommended levels of fruit and vegetable consumption.

Meanwhile, producers of fruit and vegetable products are doubling down on their sustainability efforts, with a stronger focus on eco-friendly packaging.

  • 37% of UK consumers say they will be buying more own-label products due to rising prices.

Global Fruit & Veg Market Trends in the Next Two Years

The fruit and vegetable industry will need to shift its product development and marketing to encourage consumers to reach for more fresh produce. Brands in the global fruit market can grow usage by tapping into new demographics, focusing on fun social media trends, and promoting the local and seasonal possibilities in shelf-stable produce.

  • 56% of US fruit and vegetable users say it’s difficult to use up produce before it goes bad.

The Future of Fruit and Vegetables in Five Years and Beyond

The future of fruit and vegetable is influenced by the continued investment in vertical farming and other forms of controlled agriculture. The ability to scale indoor farming, combined with advances in gene editing, will ensure that consumers can get tasty fruit and veg wherever they are. In the future, sustainability messaging will open consumers to all of the benefits that agricultural technology offers, such as tastier produce and the accessibility of exotic fruit.

To discover more about The Future of Fruit and Vegetables Global Market Report 2023, read The Future of Ingredients Report 2023or take a look at our extensive Global Food Market Research.

Expert Analysis from a Food Specialist

This report, written by Melanie Zanoza a leading analyst, delivers in-depth commentary and analysis to highlight current global fruit market trends and add expert context to the numbers.

New messaging and evolving technologies will be key to maintaining packaged fruit and vegetables’ long-term momentum.

Melanie Bartelme
Associate Director – Food & Drink

Table of Contents


    • Graph 1: fruit and vegetable launches by select ethical and environmental claims, 2018-23

    • Convenient veg products will help consumers embrace holistic plant-based eating
    • Graph 2: attitudes toward plant-based eating*, 2022
    • Social media will make fruit and veg fun for everyone
    • Shortages will make consumers appreciate fruit and vegetables

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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