Description

Providing the most comprehensive and up-to-date information and analysis of the Future of Haircare, Styling & Color market, including the behaviors, preferences and habits of the consumer.

The COVID-19 crisis shifted the focus on care over appearance, as consumers reevaluated their hair needs, and further hybridizing with skincare continues in scalp care. With salons shutting/restricted in the last year, brands have had to pivot their offering. While color cosmetics has seen a decrease, eco haircare and health trends have accelerated due to the crisis.

We expect health to continue to be high on the priority list – for both the scalp and hair – and for hairloss/growth to remain a key focus in the category. Online communications and relevance of tech devices is accelerating and enabling consumers to share the best, effective hair practices in communities.

Predictions anticipate the post-COVID-19 world to be full of celebration, and self-expression will drive the need for personal solutions. Hair forms a big part of who we are, so a positive, inclusive message will drive future haircare and open up opportunities to ensure all needs are being met.

Read on to discover more details or take a look at all of our Haircare and Grooming market research, Shampoo, Conditioner and Hair Styling market research and Hair Treatments and Colorants market research.

Covered in this report

Brands: Minoxidil, The Rituals…, Kao, Nutrafol, Oribe, Wei Yu Tang, Spruce Shave Club, Monpure, Vegamour, Neem Harmony, Fito Capullus.

Expert analysis from a specialist in the field

Written by Andrew McDougall, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Expect hair and scalp health to remain a key concern with further hybridised products that transcend existing territories. Hair communities will continue to grow.
Andrew McDougall
Global Beauty & Personal Care Analyst

Table of Contents

  1. where we are now

    • EMEA: eco, natural and disruptive benefits rule
    • APAC: specialised, convenient and natural NPD
    • Americas: added value opportunities, eco/natural
  2. IN THE NEXT TWO YEARS

    • Follicle wellbeing: hair, health & happiness
    • ‘Phygital’ revolution: how tech will enhance hair
    • Prove hair credentials to win trust and trade up
    • Beta glucan
    • Fermented soybean
    • Alopecia treatment
    • [Graph] Brazil: scalp types, 2020
    • Massage cap
    • Hair restoration via light-emitting diodes
    • Hair-growth-promoting device
  3. IN FIVE YEARS AND BEYOND

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us