Specialised solutions will be sought in haircare, as the category continues to be inspired by skincare. Longer term, eco-ethical drivers will be amped up.

Andrew McDougall, Global Beauty & Personal Care Analyst

Table of Contents

  1. where we are now

  2. in the next two years

    • Specialise to drive hair repertoires
    • Use skinspiration to diversify haircare
    • Level up hair appearance benefits
  3. in the next five years

    • Clean evolution… meaningful haircare is next
    • Graph 1: claims found in haircare* launches, 2017-21
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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