Description

Specialised solutions will be sought in haircare, as the category continues to be inspired by skincare. Longer term, eco-ethical drivers will be amped up.

Andrew McDougall, Global Beauty & Personal Care Analyst

Table of Contents

  1. where we are now

  2. in the next two years

    • Specialise to drive hair repertoires
    • Use skinspiration to diversify haircare
    • Level up hair appearance benefits
  3. in the next five years

    • Clean evolution… meaningful haircare is next
    • Graph 1: claims found in haircare* launches, 2017-21
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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