Global annual review: what’s now and what’s next for the haircare market.

Andrew McDougall, Global Beauty & Personal Care Analyst

Table of Contents

  1. Immediate future: next 2 years

    • Make it ‘just for me’
    • Customise to ease confusion
    • Aid empowerment and self-expression
    • Explore diverse demands
    • Learn more from Brazil
    • Appeal through formats and packaging
    • [Graph] Brazil: retail sales of shampoos and conditioners, by value, 2012-22
    • [Graph] Brazil: top 5 claims on hair product launches, 2017-18
    • Wellness narrative combats damage concern
    • Create positivity around health and hair
    • Provide ageing hair solutions
    • [Graph] South Korea: hair products launched with an anti-hair loss claim, 2016-18
  2. Planning ahead: next five years

    • Use scalp care for differentiation
    • Address crossover concerns and ingredients
    • Target the scalp microbiome
    • [Graph] Global vs US: scalp care launches* containing Cannabis sativa seed oil, 2016-18
    • Be mindful of formulas and formats
    • Innovate with packaging
    • Don’t forget distribution and aftercare
    • [Graph] Global: hair product launches with on-pack recycling claims, by region, 2014-18
    • ‘Fossil-fuel’ of the future
    • Potato-based leftovers
    • Can-do from canola oil
    • Monitor and align with client values
    • Harness the high trust in experts
    • Be a friend, not just a service
  3. market overview

    • Haircare
    • Colour
    • Styling
  4. Shampoo, conditioner & treatments

  5. Hair colour

  6. Hair styling

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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