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- The Future of Haircare, Styling and Color 2023
The Future of Haircare, Styling and Color 2023 is a global market report that covers the latest innovations and consumer trends across the haircare market in 2023. Our global future of haircare, styling and color report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Global Haircare Market Landscape
Consumers are willing to invest in higher quality products in the haircare market that deliver results, and are seeking personalized hair products tailored to their hair type. The trend for scalp care products is growing, and there is potential to use similar skincare ingredients to drive premiumization. Quality and efficacy must be the focus of innovation for successful products.
- 52% of UK female haircare buyers want to know more about how haircare can enhance their mood.
- 41% of German female haircare buyers are interested in buying products that support their scalp health.
The Future of Haircare Trends in the Next Two Years
Brands in the haircare market must integrate mood-enhancing elements into their routines to boost emotional wellbeing and connection with customers. Personalization of products and services is also key to customer loyalty, as well as offering exceptional value throughout the customer journey.
The Future of Haircare Trends in Five Years and Beyond
The haircare market is results-driven, and to be successful, eco-friendly products must meet consumer expectations for efficacy. Brands can stand out in the eco-friendly haircare market by incorporating effective and sustainable ingredients that offer high functionality, in addition to providing transparent information about the ingredients.
To discover more about The Future of Haircare, Styling and Color Market Report 2023, read A Year of Innovation in Haircare, Styling and Color Market Report 2023, or take a look at our extensive Global Haircare Market Research.
Expert Analysis from a BPC Specialist
This report, written by Andrew McDougall, a leading BPC analyst, delivers in-depth commentary and analysis to highlight the future of haircare market trends and add expert context to the numbers.
Consumers demand proven value and efficacy. Integrating mood-enhancing elements, treating scalp care as skincare and providing personalised solutions are key.
Andrew McDougall
Global Beauty & Personal Care Analyst
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what you need to know
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in the next two years
- Elevate experience with peace-of-mind haircare
- Graph 1: buying behaviours in the face of an income squeeze, by amount spent on a single haircare/styling products, 2023
- Graph 2: consumer intent towards professional services in the next year, by market, 2023
- 'Skinification' reimagines established ingredients
- Amplify value through personalisation
- Graph 3: hair products launches with 'customised' or 'personalised' in the product description, 2018-22
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in the next five years
- Function and results reign supreme in haircare
- Graph 4: % of hair product launches with select ethical claims, 2018-22
- Graph 5: % of shampoo, conditioner and treatment product launches containing guar hydroxypropyltrimonium, 2020-23
- Graph 6: top 10 quaternary ammonium compound ingredients used in shampoo, conditioner and treatments, 2020-23
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key takeaways
About the report
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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