The Future of Haircare, Styling and Color 2023 is a global market report that covers the latest innovations and consumer trends across the haircare market in 2023. Our global future of haircare, styling and color report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Haircare Market Landscape

Consumers are willing to invest in higher quality products in the haircare market that deliver results, and are seeking personalized hair products tailored to their hair type. The trend for scalp care products is growing, and there is potential to use similar skincare ingredients to drive premiumization. Quality and efficacy must be the focus of innovation for successful products.

  • 52% of UK female haircare buyers want to know more about how haircare can enhance their mood.
  • 41% of German female haircare buyers are interested in buying products that support their scalp health.

The Future of Haircare Trends in the Next Two Years

Brands in the haircare market must integrate mood-enhancing elements into their routines to boost emotional wellbeing and connection with customers. Personalization of products and services is also key to customer loyalty, as well as offering exceptional value throughout the customer journey.

The Future of Haircare Trends in Five Years and Beyond

The haircare market is results-driven, and to be successful, eco-friendly products must meet consumer expectations for efficacy. Brands can stand out in the eco-friendly haircare market by incorporating effective and sustainable ingredients that offer high functionality, in addition to providing transparent information about the ingredients.

To discover more about The Future of Haircare, Styling and Color Market Report 2023, read A Year of Innovation in Haircare, Styling and Color Market Report 2023, or take a look at our extensive Global Haircare Market Research.

Expert Analysis from a BPC Specialist

This report, written by Andrew McDougall, a leading BPC analyst, delivers in-depth commentary and analysis to highlight the future of haircare market trends and add expert context to the numbers.

Consumers demand proven value and efficacy. Integrating mood-enhancing elements, treating scalp care as skincare and providing personalised solutions are key.

Andrew McDougall, Global Beauty and Personal Care Analyst

Andrew McDougall
Global Beauty & Personal Care Analyst

Table of Contents

  1. what you need to know

    • in the next two years

      • Elevate experience with peace-of-mind haircare
      • Graph 1: buying behaviours in the face of an income squeeze, by amount spent on a single haircare/styling products, 2023
      • Graph 2: consumer intent towards professional services in the next year, by market, 2023
      • 'Skinification' reimagines established ingredients
      • Amplify value through personalisation
      • Graph 3: hair products launches with 'customised' or 'personalised' in the product description, 2018-22
    • in the next five years

      • Function and results reign supreme in haircare
      • Graph 4: % of hair product launches with select ethical claims, 2018-22
      • Graph 5: % of shampoo, conditioner and treatment product launches containing guar hydroxypropyltrimonium, 2020-23
      • Graph 6: top 10 quaternary ammonium compound ingredients used in shampoo, conditioner and treatments, 2020-23
    • key takeaways

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

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      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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