Global annual review: what's now and what's next for the household cleaners market.

Richard Hopping, Senior Brand and Household Analyst

Table of Contents

  1. immediate future: next 2 years

    • Increase use of recycled plastic
    • Rethink packaging and product concepts
    • Recover and clean-up
    • [Graph] Global: wipes as % of hard surface & toilet cleaners NPD, November 2013-October 2018
    • [Graph] Global: hard surface & toilet cleaners NPD by plastic packaging type, November 2017-October 2018
    • Take the next step in social responsibility
    • Look into storytelling
    • Prepare for the worst
    • Tap into safety with all-natural products
    • Signpost safety and gentleness
    • Look to beauty for inspiration
    • [Graph] Global: hard surface & toilet care NPD made with food or edible ingredients, Nov 2013-Oct 2018
  2. Planning ahead: next 5 years

    • Accommodate online grocery shopping
    • Look for "free" delivery options
    • Tailor packaging for 'last mile' delivery
    • Untapped opportunity for aromatherapy
    • Promote good bacteria
    • Rethink the concept of cleanliness
    • [Graph] Global: household cleaners NPD made with bacteria or bacteria spores, Nov 2013-Oct 2018
    • Encourage automation
    • Make unpleasant tasks easier
    • Concentrate on bathroom cleaning
  3. Market overview: key data

    • [Graph] Global: launches of household cleaners by top 10 claims*, Nov 2017-Oct 2018

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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