Description

Hygiene products will benefit from rejuvenation to maintain usage, while ‘green’ claims and technology will influence how brands market and develop new products.

Arpita Sharma, Global Household Analyst

Table of Contents

  1. WHAT YOU NEED TO KNOW

  2. IN THE NEXT TWO YEARS

    • Bring a positive and playful twist to antibacterial claims
    • Graph 1: share of household cleaner launches carrying an antibacterial claim, 2017-24
    • Redefine sustainability – ‘eco-friendly’ to ‘consumer-friendly’
    • Graph 2: purchase drivers for hard surface cleaners, 2023
    • Accelerate the future of ingredients
    • Graph 3: interest in on-pack information about ingredient sourcing in household care*, 2022
    • Graph 4: share of household cleaner launches carrying plant-based ingredient claims and carrying plant-based in the description, 2013-23
  3. IN FIVE YEARS AND BEYOND

    • Keep the ageing population at the heart of future strategies
  4. KEY TAKEAWAYS

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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