Discover the latest global trends and innovations across the ice cream market. Our forward-looking ice cream market report identifies areas which are evolving, consumer attitudes, and important advances expected across the ice cream market over the next five years and beyond.
Current market landscape and ice cream trends
Indulgence, flavour innovation and exciting snacking formats are dominating the global ice cream landscape. Opportunities to premiumise ice cream through texture, processing method, ingredients or provenance are abundant.
Ice cream market trends in the next two years
Sustainable ingredients will continue to make waves, but brands will have to work harder to appeal to Gen Z. Emerging technologies will bring added excitement to ice cream marketing initiatives. Ice cream flavours are getting spicier and also tapping into nostalgia.
Future of the ice cream market in five years and beyond
Technology will increasingly aid the at-home indulgence and personalisation of ice cream. Environmental concerns will lead to supply chain innovation and water reduction. Physical and digital realities will blur, offering enhanced ice cream consumption experiences.
Expert analysis from a specialist in the field
This report, written by Kate Vlietstra and featured on the BBC, delivers in-depth commentary and analysis on trends in the ice cream market to add expert context to the numbers.
Global crises will increase consumers’ appetite for fun, excitement and escapism through ice cream, while emerging technologies will enhance ice cream consumption.
Kate Vlietstra, Associate Director, Mintel Food and Drink
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WHERE WE ARE NOW
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IN THE NEXT TWO YEARS
- Make sustainability trendy
- Invest in emerging technologies
- Grown-up flavours with a dose of nostalgia
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IN FIVE YEARS AND BEYOND
About the report
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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