The Future of Ice Cream is a global market report that covers the latest innovations and consumer trends across the global ice cream market in 2023. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Global Ice Cream Market Landscape
In a challenging economic climate, ice cream brands are demonstrating value credentials to appeal to consumers seeking small indulgences. Brands across the global ice cream market are tapping into nostalgia and indulgence through co-branding, and putting twists on classic flavors.
In addition, while they will not sacrifice taste, ice cream consumers are nonetheless keen to explore healthier ice cream options.
The Future of Ice Cream in the Next Two Years
Young consumers are seeking functional benefits from ice cream, particularly in the context of a stressful world. Ice cream brands can showcase energy benefits by focusing on high-protein options.
Meanwhile, ice cream companies can alleviate consumer guilt about eating indulgent food by dialling up sustainability cues.
- 24% of US consumers are interested in buying ice cream with functional benefits.
Global Ice Cream Market Trends in Five Years and Beyond
Artificial intelligence (AI) has the potential to revolutionize the future of ice cream when it comes to consumer research and marketing.
Additionally, consumers are keen on innovation that will help them hydrate during climate-crisis-induced heat waves.
- 40% of ice cream eaters agree that supplements that help them cope with the effects of environmental issues would be appealing.
To discover more about the global ice cream market, read A Year of Innovation in Ice Cream Report 2023, or take a look at our extensive Global Ice Cream Market Research.
Expert Analysis from a Food Specialist
This report, written by Kate Vlietstra, a leading food analyst, delivers in-depth commentary and analysis to highlight global ice cream trends and add expert context to the numbers.
Ice cream premiumization offers quality and sensory experiences, while functionality and sustainability provide consumers with reassurance.
Kate Vlietstra
Director – Food & Drink
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what you need to know
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In the next two years
- Parlour-inspired premiumisation
- Graph 1: frozen treat associations by location, 2021
- Energise the category with protein
- Graph 2: % of consumers who deem high protein to be important when shopping for foods, by market, 2021-23*
- Alleviate guilt with a focus on sustainability
- Graph 3: agreement that sustainability claims make indulgent treats feel more permissible, by age, 2022
- Graph 4: interest in trial or purchase of milk with protein made from fermentation, by age, 2023
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In five years and beyond
- Artificial intelligence widens horizons
- Hydration amidst climate change chaos
- Shift to blood sugar management
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KEY TAKEAWAYS
About the report
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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