The Future of Juice and Juice Drinks 2023 is a global market report that covers the latest innovations and consumer trends across the global juice market in 2023. Our global future of juice market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.


Global Juice Market Outlook

The economic crisis is impacting the global juice market, with rising business costs driving up retail prices. The impact of climate change can also be felt on the global juice market. Extreme weather in the US state of Florida, including an unexpected freeze in January 2022, hurricanes and droughts, have caused harvests to drop low levels and the cost of orange juice to rise sharply.

Juice Innovation Trends in the Next Two Years

Brands in the global juice market will need to work harder to prove value to financially pressured consumers. Creating standout on taste, health and sustainability grounds will be critical in keeping consumers engaged.

Functional benefits in juice are the key counterpart to sugar, the category’s long-time nemesis. With the ‘food as medicine’ concept gaining traction, help consumers energize, focus and relax.

  • 46% of US adults agree that added functional ingredients make up for sugar content in juice and juice drinks.
  • 37% of Brazilians would like their ideal diet to boost their energy levels.
  • 50% of German RTD alcoholic drinks buyers are most interested in products that can mix spirits with juice.

Global Juice Market in Five Years and Beyond

The future of juice will need to be ‘climate-friendly’ and continue the drive towards carbon-neutral production. The future of juice will also see a breakthrough for tech-powered sugar reduction and juice concentrates are set to further advance into the vitamin and mineral supplement space, building on the ‘juice shot’ and ‘water drop’ concepts.

To discover more about The Future of Juice and Juice Drinks Market Report 2023, read The Future of Fruit and Vegetables Market Report 2023or take a look at our extensive Global Drinks Market Research.

Expert Analysis from a Drinks Specialist

This report, written by Julia Buech a leading analyst, delivers in-depth commentary and analysis to highlight current trends in the global juice market and add expert context to the numbers.

Help struggling consumers to energize, focus and relax, and dial up the indulgence.

Julia Buech
Global Food & Drink Analyst

Table of Contents

  1. where we are now

    • Graph 1: consumers who say they are affected by increases in food and drink prices as a result of inflation, 2022
  2. In the next two years

    • Value in the spotlight
    • Graph 2: actions taken to save money on fruit juice/juice drinks/smoothies in the last three months, 2022
    • Graph 3: select desired ingredients in juice drinks, 2022
    • Clearer focus, deeper relaxation
    • Juice as a treat
  3. in five years and beyond

    • Graph 4: juice drink launches featuring a carbon-neutral claim, 2020 vs 22

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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