The Future of Prepared Meals, Pizza and Soup 2023

The Future of Ready Meals, Pizza and Soup 2023 is a global market report that covers the latest innovations and consumer trends across the global pizza market in 2023. Our global report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Pizza Market Landscape

Rising food prices have made private labels even more appealing to budgeting consumers. Meanwhile, other brands in the global pizza market are trying to mitigate reduced spend by generating excitement around their product launches through co-branding strategies.

To maintain a sense of control in uncertain times, consumers are adopting a bunker mentality by stocking up on food in preparation for disruption which has contributed to the market growth of shelf-stable meals.

The Future of Ready Meals, Pizzas and Soup in the Next Two Years

As consumers seek lower prices, their aspirations for more nutritious and filling food increase. Brands will bode well if they promote positive and functional health benefits such as satiety, gut health and immune health support to add value.

As budgets remain strained, brands must demonstrate a deeper level of empathy towards the economic situation of their consumers and assist consumers to cook at home in more energy-efficient ways to save both time and money.

• 28% of financially struggling UK home cooks would limit oven/hob cooking time to save money.

The Future of Meals, Pizzas and Soup in Five Years and Beyond

As augmented reality technology evolves to become less clunky and more affordable, it will be embraced by younger consumers to guide them through meal preparation in the home.

Consumers taking a more preventative approach to health management will see food products that assist with blood sugar management grow in popularity among diabetics and non-diabetics alike.

• 33% of US consumers do not use, but are interested in using, wearable tech to measure their blood sugar.

To discover more about The Future of Ready Meals, Pizza and Soup Market Report 2023, read A Year of Innovation in Prepared Meals and Meal Kits Market Report 2022, or take a look at our extensive Global Ready Meals Market Research.

Expert Analysis from a Food Specialist

This report, written by Andrew McDougall, a leading food analyst, delivers in-depth commentary and analysis to highlight the global pizza market trends and add expert context to the numbers.