The Future of Meals, Pizzas and Soups: 2024
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Report Summary
Addressing UPF concerns will prove vital, and whilst shopping sustainably will grow in importance, brands must demonstrate other benefits to drive purchase.
Ayisha Koyenikan, Director – Mintel Food & Drink
Table of Contents
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- Where we are now
- In the next two years
- In five years and beyond
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in the next two years
- Mintel’s perspective
- Build trust amidst ultra-processed food concerns
- Processing will increasingly factor into consumers’ purchase decisions
- Graph 1: consumer agreement with the statement ‘I have noticed news/social media stories about ultra-processed foods recently’, 2024
- Brands must overcome ‘processed’ stigma to compete with homemade options
- The decline in clean-label claims must be reversed in prepared meals
- Greater transparency and simple formulations will drive trust in processed and ultra-processed foods
- Highlight the value of beneficial processes
- Desire for natural, less-processed ingredients will reinforce demand for upcycled ingredients
- Higher energy needs will affect savoury categories
- Consumers will continue to feel tired and stressed and have low energy levels
- There is scope to boost energy across savoury categories
- Graph 2: penetration of functional energy claims in innovation, by selected sub-category, 2019-24
- As the retirement age increases, help Gen Xs stay sharp at work
- The ‘edible caffeine’ trend will grow in savoury snack meals
- Sustainable products must offer other benefits
- Sustainability concerns will grow with financial confidence, but consumers seek additional benefits
- Link sustainability claims to improved flavour delivery
- Prioritise flavour messages over sustainability claims
- Sustainable products must not lag behind on health benefits
- Graph 3: attitudes towards sustainable food and drink – it is important to have a diet that is both healthy and sustainable, 2024
- Sustainable products must not lag behind on health benefits
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in five years and beyond
- Mintel’s perspective
- Climate change will propel the introduction of new crops and world flavours to meals, pizzas and soups
- Zoe Daily 30+ supplement hints at new possibilities for personalisation in prepared foods
- AI will disrupt flavour trend trajectories
- The rise of AI recipe generators and meal planners will pique consumer interest in novel flavours
- Key takeaways
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
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