Description

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Meat alternatives mainstream
  • Animal welfare becomes a hot topic
  • Meat and poultry step up the competition

What you need to know

The big stories

 

Plant-based meats continue to grow, with consumer awareness of and interest in meat-free foods like the Impossible Burger increasing in 2018. Meat companies are being challenged to retain consumers by promoting the positive attributes of their products, including new ways to consume meat and a focus on humane animal treatment.

In the next two years

 

As consumers become more engaged and search out meat with ethical considerations, producers will be challenged to expand what it means to raise animals humanely. Terms such as “”barn-free”” and “”slow growth”” will become more common.

In five years and beyond

 

Lab-grown meats created through cellular agriculture will give consumers more choice in how they get their protein. At the same time, governmental guidelines may encourage consumers to think less of meat and plants as separate categories and embrace both kinds of “”meat”” as possible protein sources to balance within their diets.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As plant-based eating and meat alternatives continue to mainstream, meat brands are getting creative in order to stay competitive. Gourmet burgers continue their rise, and burger mania has now hit countries like Brazil. At the same time, foodservice operators are playing up poultry’s versatility and giving consumers more ways to eat chicken.
Melanie Zanoza Bartelme
Global Food & Drink Analyst

Table of Contents

  1. The big stories

    • Meat alternatives mainstream
    • Meat and poultry step up the competition
    • Animal welfare becomes a hot topic
    • [Graph] US: protein consumption frequency, Sep 2018
    • [Graph] Global: meat, poultry, and fish introductions, select ethical claims, 2016-18
    • [Graph] Select European markets: users who consider “high animal welfare” an important quality when purchasing meat, seafood, or poultry, 2018
  2. IN THE NEXT TWO YEARS

    • Desire for sustainability drives innovation
    • Upcycling moves into the meat industry
    • The definition of “humanely raised” will evolve
  3. IN FIVE YEARS AND BEYOND

    • Lab-grown meat will become mainstream
    • “Meat” may mean something different
    • “Protein” foods may take precedence over “meat”
    • [Graph] Select European countries: lab/cultured/synthetic meat appeals to me, % agree, 2017
  4. KEY MARKET DATA

    • [Graph] Global: meat, poultry, fish, and meat substitutes, % product launches, by region, by subcategory, 2018
    • [Graph] Global: meat substitute product launches, top five countries, 2018
    • [Graph] Global: meat, poultry, fish, and meat substitutes, new product launches, key claims, by subcategory, 2018

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us