Discover the latest global trends and innovations across the Future of Men’s Grooming market. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across male grooming industry trends over the next five years and beyond.

The future of the male grooming industry

Men are placing greater emphasis on image and appearance and are increasingly looking for grooming products that help them explore and express themselves, both from an aesthetic standpoint as well as for emotional reasons.

Male grooming industry trends in the next two years

As men walk through different stages of life, personal grooming behaviors change and evolve. The challenge is how brands communicate and connect with men on an authentic level; while the opportunity is in expanding beyond established routines, leveraging a stronger wellness positioning and meeting men’s diverse needs.

Men’s grooming industry trends in five years and beyond

Living in an age where climate change, deforestation, and animal cruelty are present, it is no surprise that the future of men’s grooming products is heading down the path of responsibility and sustainability. Brands are changing their values, using recyclable packaging, avoiding palm oil, and putting the environment first.

Expert analysis from a specialist in men’s grooming industry trends

This report, written by Andrew McDougall, a leading analyst in the Global Beauty and Personal Care sector, delivers in-depth commentary and analysis in this men’s grooming industry report to highlight current mens grooming industry trends and market size, and add expert context to the numbers.

Old-fashioned gender stereotypes are dissolving as more men recognize the benefits and the joys of taking care of themselves and their appearance.

Andrew McDougall, Global Beauty and Personal Care Analyst
Andrew McDougall
Global Beauty and Personal Care Analyst

Table of Contents


    • Male consumer sentiment towards appearance
    • Men invest more in their appearance to express their best version
    • Opportunity to increase product penetration and engagement
  2. in the next two years

    • Expand beyond established routines and find new ways to connect
    • Graph 2: motivations to use men’s grooming, by age group, 2021
    • Leverage a stronger wellness positioning
    • Graph 3: most important purchase factors of facial skincare products amongst men, 2020
    • Men’s Beauty ID(entity)

    • Unfold a “clean” men’s offering
    • Graph 4: eco-ethical claims in new beauty product launches geared toward men, 2017-21
    • Graph 5: attitudes and behaviours towards personal care products – I’m trying to reduce the number of products I use, 2021
    • Graph 6: % of select clean-related claims in men’s facial care products, 2017-21
    • Graph 7: % of select clean-related claims in men’s facial care products, 2017-21
  4. key takeaways

    • Men’s grooming key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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