Discover the latest global trends and innovations across the nutrition, health and wellness markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

COVID-19 has reinforced the importance of having a healthy immune system. Immunity benefits continue to resonate as people look for ways to support their immune system and protect themselves from COVID-19 and other illnesses.

In the next two years

Reeling from the impacts of COVID-19, there will be a push towards more holistic health. Nutrition will be used as the foundation for health, both mentally and physically. Healthy and nutrient-dense foods will be leveraged to support physical, mental and emotional wellbeing.

In five years and beyond

“Better-for-us” will be the new “better-for-you” as tomorrow’s healthy diets will be those that also support the health of the planet and everyone on it. Sustainable ingredients, healthier products and nutrition equity go hand-in-hand for a better future.

Expert analysis from a specialist in the field

Written by Stephanie Mattucci, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Staying healthy for today and tomorrow equates to holistic solutions, with opportunities for healthy foods that are affordable, accessible and sustainable.

Stephanie Mattucci
Associate Director, Global Food Science

Table of Contents

  1. WHere we ARE now

    • We are all connected
    • Our health is connected
    • Our dietary and lifestyles choices matter
    • Immunity is all important
    • A need for better-for-you product
    • Mental health gets more attention
    • EMEA
    • APAC
    • Americas
  2. In the next two years

    • Immune system support will evolve to be holistic
    • Nutrition will be practiced as self-care
    • Diets will help manage chronic diseases
    • [Graph] Select European markets: attitudes towards food and drink, “foods with gut-friendly ingredients (eg in fermented foods) can help to support your immune system,” May 2020
  3. In five years and beyond

    • Good diets for the greater good
    • Affordable nutrition as a form of social justice
    • Sustainable foods for all
    • [Graph] Select Latin American countries: attitudes towards healthy eating and sustainability, July 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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