Healthy aging is a key theme for 2024 and beyond. Heart health, weight management and hormone health are areas brands need to be paying attention to.

Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence

Table of Contents

  1. what you need to know

  2. In the next two years

    • Simplify healthy aging solutions
    • Graph 1: interest and willingness to pay more for food and drink products that support heart health*, 2023
    • Graph 2: health benefits/priorities consumers would like their diet to support*, 2022
    • Graph 3: most important reasons for getting enough protein, 2023
    • Create healthier foods with purposeful processing
    • Graph 4: behaviors related to healthy eating, 2023
    • Help consumers find hormone harmony
  3. In five years and beyond


About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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