Description

A greater focus on hygiene has helped the oral health category flourish. The time is now for brands to expand past efforts around specialisation and eco-solutions.

Andrew McDougall, Global Beauty & Personal Care Analyst

Table of Contents

  1. WHERE WE ARE RIGHT NOW

    • Focus on premium and eco opportunities
    • Disruptive benefits, natural/eco NPD
    • Luxe, on-trend and disruptive natural/eco NPD
  2. IN THE NEXT TWO YEARS

    • Bringing self-care to oral health
    • Specialist oral care to meet specific needs
    • Take beauty cues to blur boundaries
    • [Graph] Global: mentions of ‘self-care’ within oral care social media conversations, 2019-20
    • [Graph] Global: top five claims on new mouthwash launches, 2016-21
    • [Graph] China: attitudes towards select ingredients in oral care products, 2021
    • Position whitening around food/drink behaviours
    • Position whitening as a beauty enhancer
    • Consider life stage impact
  3. IN FIVE YEARS AND BEYOND

    • [Graph] UK: interest in eco-friendly oral care product innovations, 2021
    • [Graph] Global: % of adults* willing to spend more on a beauty/grooming product that…, by select markets, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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