Discover the latest global trends and innovations across the pasta, rice and noodles markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

Innovation in pasta, rice and noodles has been centered around sustainability, premiumization and more convenient format options.

In the next two years

Pasta, rice and noodle brands will find ways to keep consumers engaged in the categories they embraced during the pandemic. Innovation in flavor, format and storage type will keep these categories feeling fresh and exciting long after COVID-19 has passed.

In five years and beyond

In the future, pasta, rice and noodle brands will make crystal clear their commitment to advancing sustainable growing methods. Enterprising players will support and embrace new technologies as well as a return to the farming of old in pursuit of climate-friendly production.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Innovation and improved messaging will be key to continuing consumers’ appreciation of pasta, rice and noodles in the long term.

Melanie Zanoza Bartelme
Global Food & Drink Analyst

Table of Contents


    • EMEA: sustainability and supply chains
    • APAC: premiumization and health boosts
    • Americas: microwavable and low carb

    • Innovation will fuel center-store engagement
    • Consumers’ distaste for frozen will thaw
    • COVID-19 will drive better-for-you offerings
    • [Graph] Select markets: change* in frequency of scratch cooking (ie using/preparing meals with raw ingredients) due to the COVID-19 outbreak, July 2020
    • [Graph] US: instant reaction and purchase intent, flavored vs unflavored/plain rice and instant rice, Jan 2017-Dec 2020
    • [Graph] Global: percentage of pasta, rice and noodle launches that are frozen, Apr 2016-Mar 2021

    • Look to the future
    • Embrace the past
    • Go climate-friendly

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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