The Future of Pasta, Rice and Noodles 2023 is a global market report that covers the latest innovations and consumer trends across the pasta, rice and noodles industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Pasta, Rice and Noodles – Current market landscape

In Europe, instant pasta, rice and noodle brands are tapping into consumers’ need for fast and convenient meals. Meanwhile, in the Americas, pasta, rice and noodle product launches are making protein a bigger focus.

To learn more about the current trends in the pasta, rice and noodles industry, take a look at Mintel’s A Year of Innovation in Pasta, Rice and Noodles 2023.

Pasta, Rice and Noodles – The next two years

Sustainability is growing ever important for consumers and businesses, and pasta, rice and noodle producers will need to ensure the products they make are as resource efficient as possible. Health concerns will continue to challenge the category, and brands will need to do more to respond to consumer concerns about carbohydrate and ’empty’ calories, with products that provide additional nutritional and functional benefits.

  • Almost half of Thai consumers are interested in noodles or rice products that contain high protein.

Pasta, Rice and Noodles – The next five years

Everyday pasta and noodles will expand beyond the ingredients that are most commonly used today. If climate change and other unknowns make the availability of traditionally grown wheat and rice less available for making pasta and noodles, then producers will need to draw on new ingredients. Pasta and noodle brands will make products with emerging ingredients that deliver on sustainability without sacrificing flavor.

  • Over three-quarters of US consumers say they are interested in trying new varieties of pasta and noodles.

This is just a snapshot of the Future of Pasta, Rice and Noodles, to learn more about future innovations and challenges facing the market, purchase our full report. 

Expert Analysis from an Industry Specialist

This report, written by Melanie Zanoza Bartelme a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current global trends and what the future holds for the industry.

Health, quality and sustainability will be key themes to watch in pasta, rice and noodles.

Melanie Zanoza Bartelme
Associate Director, Mintel Food & Drink

Table of Contents

  1. What You need to know

  2. In the next two years

    • Healthfulness in pasta, rice and noodles will mainstream
    • Price hikes will continue to challenge branded pasta, rice and noodles
    • Sustainability concerns will drive innovation in pasta, rice and noodles
  3. in five years and beyond

  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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