Discover the latest global trends and innovations across the pet food market. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond. Choose this report for a comprehensive pet food industry analysis.


Where we are now

With pet owners behaving more like pet parents, there is exciting innovation in clean label and age-specific foods, while more sustainable products have potential across the global pet food ingredients market.


In the next two years

More pet food brands will strive to achieve a balance between nature and science, while also working on reducing their ecological paw print. As Millennials forge stronger bonds with cats, pet food brands will give more attention to the feline side.


In five years and beyond

While lab-grown meat gains visibility in pet food, opportunities arise for products and services that foster emotional connections, provide novel experiences and help pet owners to monitor and manage the mental health of their pets.

Read on to find out more, view our newly released CBD and Pets report or explore more Pets market research.

Expert analysis from a specialist in the field

Written by Katya Witham, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As Millennials forge stronger bonds with their pets, brands will balance nature and science, foster emotional connections and reduce the ecological paw print.

Katya Witham
Global Food & Drink Analyst

Table of Contents


    • EMEA: eco friendly and natural
    • APAC: functional and safe pet food
    • Americas: natural and functional

    • Nature vs science
    • The feline revolution
    • Sustainability matters
    • [Graph] Global: incidence of ethical & environmental claims in food/drink and pet food, 2016-20

    • Enhancing the bond
    • Spotlight on mental health
    • Exploring potential of lab-grown meat

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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