Discover the latest global trends and innovations across the Future of Pet Food market. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across the Future of Pet Food market over the next five years and beyond.

Current market landscape of the Pet Food market

Pet owners are increasingly scrutinising pet food products for their sustainability and health credentials. Brands are focusing sustainability efforts on local sourcing and environmentally friendly packaging. Health innovation in the pet food category spans digestive, immune and mental health.

  • 61% of UK pet food buyers would like to know more about the environmental footprint of different pet foods
  • 58% of pet owners in the US would be interested in pet food launches featuring functional digestive claims
  • 20% of pet owners in Brazil are seeking advice on their pets’ mental health since COVID-19

As more pet owners become aware of their pets’ carbon footprints, launch activity in pet food is focusing more overtly on sustainability. Meanwhile, pet owners are showing an appreciation for locally made products, inspiring launches with strong communication around provenance.

Pet Food market trends in the next two years

Health priorities in human food will continue to translate to pet food over the coming years, including a drive towards the use of supplements for health benefits, the use of food to aid mental health and a renewed focus on the gut-brain axis.

Brands must help consumers navigate the complexities of sustainability by providing transparency around sustainable packaging, meat by-products and insect-based pet food.

Pet Food market trends in the next five years and beyond

Ethical consumers are seeking sustainable pet food alternatives, yet they value real meat as an ingredient despite its harmful environmental impact. Lab-grown pet food has the potential to offer a solution.

Pet owners will increasingly seek transparency when it comes to the health and sustainability of pet food. Brands should leverage science and data to enable consumers to make informed decisions about pet food.

Read on to discover more details or take a look at all of our UK Pets market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.

Covered in this report

Brands: Burp!, The New Zealand Natural Pet Food Co, Wolfspring, Trueleaf, Next Dog, Super Snouts, Pooch & Mutt, Cookie Pal, Merrick, Pet Guard, Disney, Krispy Kreme, Fruitables, A Pup Above, ‘Because, Animals’, Knollo, Petz, Paway.

Expert analysis from a specialist in the field

This report, written by Kate Vlietstra, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As humanisation accelerates, the new generation of pet owners will focus on health, sustainability and shared experiences with their fur babies.

Kate Vlietstra
Global Food & Drink Analyst

Table of Contents



    • Leverage evolving pet health priorities
    • Make sustainability tangible and transparent
    • Graph 1: % of food launches with an ethical/environmental claim, by top five claims, 2018-21
    • Graph 2: % of pet food launches with an ethical/environmental claim, by top five claims, 2018-21
    • Humanisation meets premiumisation

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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