Report Summary

Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends.

Kate Vlietstra, Director, Mintel Food & Drink

Table of Contents

  1. what you need to know


    • Baby food inspires meals for fur babies
    • Justify sustainable options
    • Graph 1: agreement that money concerns have made the sustainability of the food people feed their pet(s) less important to them, per age group, 2023
    • What’s next in digestive health?
    • Graph 2: perceived benefits of gut health, by benefit, 2022
    • Graph 3: pet food launches featuring a prebiotic or probiotic, by year, 2019-23
    • Graph 4: search interest of ‘postbiotic’, 2019-23

    • The pet food retail revolution
    • Unleash climate-friendly grains
    • Weatherproofed pet food provisions
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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